7 Ways to Improve E-commerce Customer Experience
When it comes to running an online business, offering quality products to customers is not sufficient to thrive in the growing competition in the e-commerce industry, not just in Singapore but worldwide.
The only way your customers will stay for good and support your online business for a long time is to make sure they have a remarkable customer purchasing journey and leave a long-lasting effect on your reputation.
How presentable and interactive your e-commerce website is can make or break your brand’s impression on your customers. Thus, improving the e-commerce customer experience (CX) is critical to your success.
What Is E-commerce Customer Experience?
The e-commerce customer experience (CX) refers to the experience of how they interact with an e-commerce website. The moment a customer lands on a landing page and browses through web pages, the e-commerce CX starts.
If potential customers have trouble finding what they are looking for on your e-commerce website, expect them to develop a poor impression of your business, especially if the web pages take longer than 3 seconds to load.
In other words, e-commerce CX is about winning the trust and hearts of your customers. The better the CX is, the more your customers will come back and continuously support your online store.
Here are some different ways that might help you improve the e-commerce CX of your e-commerce business.
1.) Build a User-Friendly E-commerce Website
Since the e-commerce CX starts when someone lands on your e-commerce website, you have to make sure that it is easy to navigate, even for users who are not tech-savvy. Forbes reported that if customers cannot find what they are looking for on your e-commerce website, you can expect your potential customers to look for what they need on your competitors’ e-commerce websites.
Prevent that from happening by building a user-friendly e-commerce website. Here’s how:
- Labels should be clear and specific
- Add search functionality
- Make content easy to read
- Include autocomplete options
- Incorporate product categories
- Show related items
2.) Optimize E-commerce Website for Mobile Use
More consumers use mobile devices in their daily lives for various things, from listening to music to shopping for their needs, since they are easy to carry wherever they are.
It is not unexpected because more than half of web traffic in 2022 is coming from mobile device users, according to Statista.
Your potential customers might belong to that percentage, which is why optimizing an e-commerce website for mobile use is a must. Below are a few notable qualities of a mobile-friendly e-commerce website.
Article written by Carlo Suñga for DigitalAgencyNetwork.com.