The Impact of Web Design on SEO: How It Affects Your Business
SEO is not just some magic words a content writer is to inject into your website and make it rank top on Google! It’s so much more than that. The way how your website is designed affects your SEO, too. Here’s what you need to know about web design and SEO.
User Experience and SEO Are Buddies
Your website is where your clients will likely first meet your business and it’s vital that you make a good first impression! Not only for impressions’ sake but also because it will affect how you rank on Google and it will help you keep a strong search engine presence.
Time spent on your website, click-through rate, and bounce rate will all affect your Google ranking. Make your visitors’ stay on your website comfortable by minimizing pop-ups and keeping a clear navigation structure that will make it easy for them to find what they’re looking for.
Page Speed and Performance Matter
Performance is a big part of web design. How quickly the pages on your site load directly affects your SEO ranking and any good web design agency knows it. And a great web design company knows how to fix you up with a speedy website.
Why does it matter? Google uses page speed as a ranking factor for both desktop and mobile searches in a bid to provide users with the best experience. Also, if your users are met with a slow website, they are more likely to leave. So, lay down the JavaScript and use smaller images for optimal page load speed.
Mobile-Friendly Is the Way to Go
More than half of users access your (and everyone else’s) website from a mobile device. That means that you need to make your website mobile-friendly so their stay at your site is convenient for them.
Your web design company should make your website mobile-friendly through various aspects like design, page speed, and structure. Google has a ‘Mobile-Friendly Test’ you need to pass if you want your website to rank high on Google and attract the most customers.
Article written by Vitaliy Kolos for WebDesign.org.