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11 Signs It’s Time to Update Your Site Design

11 Signs It's Time to Update Your Site Design

ORONAdesign ORONAdesign
Web Solutions
August 16, 2021

11 Signs It’s Time to Update Your Site Design

Your website has the potential to be your most valuable marketing asset. And site design, in particular, has a significant impact on your marketing metrics and user experience. Slow page load times, a confusing menu, and missing functionality won’t do your small business any favors. If your website design is standing in the way of marketing results, it may be time to refresh your design.

A fully customized site redesign can be costly. So, take the time to determine whether you need a full redesign or just a few updates. Switching your website theme or adding plugins could be the solution.

Here are 11 signs it’s time to update your site design:

1.) Your web pages load slowly

Every one-second delay in page load time can reduce customer satisfaction by 16 percent, says The Daily Egg. Test your speed using a free tool like PageSpeedInsights, which can reveal underlying design issues.

2.) You can’t perform site updates

Are you struggling to add new pages? Your search engine optimization (SEO) and site traffic could be suffering if your site lacks fresh content. Consider adopting a WordPress theme with page templates.

3.) Your design is not branded

Does your website design reflect your brand? Color, typography, logos, and images communicate a brand’s values and leave a lasting impression on visitors. Consider switching to a WordPress theme that is highly customizable.

4.) You have a high bounce rate
11 Signs It’s Time to Update Your Site Design

The majority of websites have a bounce rate between 26 percent and 70 percent, according to The Daily Egg. A high bounce rate, meaning above 40 percent, can indicate several site design issues, such as confusing navigation, low-quality content, or poor page load times. WordPress web analytics can help you pinpoint any issues.

5.) Your site is not optimized for mobile
Over half of global internet traffic now originates from a mobile device, per BroadbandSearch. Thus, a poor or non-existent mobile website could alienate a huge percentage of your visitors. A responsive WordPress theme can ensure your site scales seamlessly to smartphone screens.
View The Rest at WordPress.com

Article written by Jasmine Henry for WordPress.com.

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