7 Reasons Your Business Needs Professional Photos & Videos
We all know you shouldn’t judge a book by its cover – but when your customers are looking for a business to solve their problems, that’s exactly what they do. They search online, click on the search results and come face to face with your website.
Once the page is loaded, do they see a boring generic screen with options, or do they meet the warm, smiling faces of the team that can help? That’s the difference professional photos, or better yet, videos can make for a business. Having high-quality images will help potential customers to your business and the people who work there.
Using quality, professional photography and video content across your website, social media and other digital channels not only catches the reader’s interest but also improves your visibility online.
Images and video content are one of the most valuable tools for getting better results from your content. Visitors are 80% more likely to engage with content if it’s paired with an image and 64% more likely to remember what they read or heard.
So there you have it. You need images to promote your business. Now the question is – where should you get them?
Once you decide to invest in quality images, you have three options: you can use stock imagery, take the photos yourself or hire a professional photographer. We recommend the latter. Original photography is more authentic and successful for businesses.
No matter who your customers are, professional photography is an important asset that will contribute to your business’ success, and here are 7 reasons why.
1.) Professional photos establish your brand’s identity.
Imagery is an indispensable part of your brand and how your business communicates itself to the public. Is your business corporate, witty or fun, video and imagery give you a chance to really showcase your brand’s personality.
Plus, no matter your personality, it shows you are serious about quality and professionalism.
2.) Professional photos grab the attention of your customers and give a good first impression.
As mentioned above, images on your website and social media are often the first impressions of your business. So, it’s absolutely vital to have your best foot forward to make your business stand out.
3.) Professional photos give an authentic visual representation of your brand.
People connect with people, so using photos and videos of your actual staff, office and business gives customers a chance to form a connection with you, before you’ve even met.
Article written by Pepper Productions.