How to Get Started with Automated Email Marketing
Automated email marketing is the best option for sending personalized messages. Thanks to automation workflows, you can send personalized offers to customers at relevant times, laying the groundwork to increase revenue.
The Potential of Email Marketing
The potential of email marketing can’t be ignored. Email ROI has risen to $58 per each $1 spent, according to the Marketer Email Tracker 2019 report.
Considering that 72% of consumers only respond to personalized digital marketing messages, simply sending emails manually isn’t enough.
In fact, personalizing emails manually is unthinkable with a decent amount of customers or plans for scaling your ecommerce venture or small business.
This is where email marketing automation makes its grand entrance.
What Automated Email Marketing Is
Automated email marketing is a where emails are sent to subscribers automatically.
However, these emails aren’t just sent to anyone at any time.
If your email strategy is properly designed and well executed, the right email is sent to the right subscriber at the right time.
When it comes to the content of marketing emails, a lot depends on your creativity. You can come up with any kind of email to send to your users. But there are three main types of automated emails.
First, there are triggered emails, also called autoresponders. These are sent after a certain set time or after any predefined user action.
For example, you can set up a triggered reengagement email that’s sent when a user hasn’t logged on to their account in a certain number of days. Or, when a new user creates an account, an automated welcome email with recommended next steps can be sent.
Article written by Kaarle Varkki for SitePoint.com.