The Importance of Developing an SEO Friendly Website Design
When you think about the Importance of Developing an SEO Friendly Website Design, the first thing that may come to mind is improving your ranking on search engine result pages (SERPs). You may not immediately think about how it can impact how well your website ranks in search engine results.
It can be overwhelming to know where to start your website design and SEO project. You can begin by mirroring your website’s design based on the following considerations:
- What are your business goals?
- How do you want your target audience to find you?
- What are the marketing trends for your industry?
- What keywords do you want to rank for?
- Of those keywords, which are leading to the most conversions?
From there, you can use this information as the foundation for your SEO-friendly website design. Here are some best practices to keep in mind, or ensure your website design partner is adhering to:
Include Copy on the Home Page
It may be tempting to keep the amount of information on your home page to a minimum, but search engines like to see copy on your home page. Your home page should include enough space to incorporate optimized copy that features your keyword search terms. Take a look at an example of tweaking the construction of a home page that balances both website design and SEO.
The original design didn’t incorporate any space to include optimized content on the page. However, the second, more SEO-friendly website design incorporates a small text box to include enough optimized content to please search engines and humans.
Use Keyword Research to Inform Your SEO Website Design, Architecture, & Site Map Construction
Common Mistakes that Can Hinder the Effectiveness of Your SEO Website Design
- The no-index tag, which tells search engines not to look for the site during the design phase of your website redesign SEO project, should be turned off once your site goes live. It can be a small but costly mistake not caught early enough.
- The 404 redirects for your website haven’t been properly for all of the URLs for your website, NOT your website’s pages. Your site’s URLs include blog posts, videos, images, PDFs, etc.
Article written by Pam Aungst for Business2Community.com.