Using QR Codes In Your Business: Best Practices And Pitfalls
QR codes are a useful technology that simplify and enrich the customer journey.
The technology is currently used almost everywhere: e-menus in restaurants, virtual business cards, customer feedback collection after food delivery, boarding passes at the airport.
However, as with everything else, a business owner should consider several things when using this technology if they want to create a positive customer experience.
In this article, I’ve assembled a checklist of items to keep in mind as you try to leverage QR codes for your business, broken down by the steps of the customer journey.
So, in this mini-journey, our customer:
- Sees the QR code for the first time,
- Examines the code,
- Scans it,
- Follows the link from the code.
Let’s take a closer look at what to consider in each stage.
First Contact With The QR Code
A basic point: When appropriate, QR codes are worth using.
The pandemic and the emergence of built-in code-scanning on our smartphones have set the stage: The public is ready for this technology.
It’s a good time to use QR codes and to relieve your customers from having to memorize a long URL or type it in manually.
Gruzovichkof (a shipping company), for instance, states on its cars that its app is available in the App Store and Google Play, but it does not provide customers with any link to it:
Article written by Stanislav Khrustalev for SmashingMagazine.com.